Industrial strength cloud software that helps B2B companies compete on customer value

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Built With
Amgen Bayer CDW Cox Ecolab Essendant GE Honeywell Majesco Merge Healthcare Owens Corning Philips Sabre Sonoco Varian

Value Creation Gaps get in the way of revenue, profit, and renewal targets. And they are everywhere.

Product Management
& Marketing

No discipline or structure on the development, testing and quantification of value propositions for customers

Sales &

Sell features and functions rather than the value of an offering to a specific prospect or customer


Sit on the shelf account plans, not managed, no customer input and no way to track value created for customers

Filling Value Creation Gaps can be daunting.

Customer Value
  • No processes or playbooks to follow
  • No place or tools focused on value to customer
  • Cultures that are inside-out versus customer back
  • Sales and marketing not working together
  • CRM, ABM, etc. about capturing value…not creating it

Valkre offers three cloud-based solutions that operate on their own or can be combined to create an enterprise value creation powerhouse.


Improve Value

Structures the work to develop, test, improve, and quantify value propositions.

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Value Prop Library

Value Selling

Enables Sales and Marketing to align on, articulate, and personalize the value of their offerings to customers.

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Manage Value
Creation Plans

Combines account planning and value creation tools to enable comprehensive strategic account management.

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General Electric

“A real time source of truth that helps us talk in a way our customers understand”

Kristi Lundgren
GE Digital Energy

Owens Corning

“Streamlines marketing communication to our sales team and allows real time access to the latest information”

Bob Harlan
Director of Business Insights
Owens Corning


“Powerful combination of value and account planning tools improves our engagement with customers”

Chris Cowley
Managing Director

Valkre was co-created with leading B2B companies to fill Value Creation Gaps fast.

We’re here to help.

You don't have to go it alone. Valkre provides expert support and training based on experience with many companies.

Onboarding Onboarding

In-person or remote help to get teams educated and moving forward

Coaching Coaching

Ongoing individual and team support to provide guidance as needed

Consulting Consulting

Get work done and build programs with the help of experts

Valkre Software


Send us a note. We're happy to share our experiences and help you get started.

Value Kreation
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Already creating value with Valkre?

Download the mobile app to access the Value Intelligence Library anywhere.

Align Sales, Marketing and Customers with Valkre in Salesforce