Our Resources on Key Account Management
Become a Certified Strategic Account Manager
SAMA's Certified Strategic Account Manager (CSAM) program represents the highest mark of professional development achievement for strategic and key account managers. SAMA's CSAM program provides its graduates with the skill set, mindset, and behaviors to build lasting, mutual growth with strategic customers.
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Building Account Plans with Account-Based Marketing
Published in the Strategic Account Management Association (SAMA) Velocity Magazine, this article includes how Account-Based Marketing (ABM) is finding its way into the account-planning process. With this connection, account managers have a powerful new marketing partner helping them build more effective account plans.
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Technology and Enabling SAM as a Corporate Strategy
Published in the Strategic Account Managements Association (SAMA) Velocity Magazine, this paper includes first hand stories from five Valkre customers on how they are using Valkre to support their SAM Corporate Strategy.
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Four Pillars of Work a SAM Must Execute to be Successful
This paper discusses the research on what makes a Strategic Account Manager successful.
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To Be Truly Effective, Key Account Management Needs Better Technology
Co-authored with ZS Associates, this paper covers four technology best practices that will allow Life Science organizations to drive value to customers via key account management.
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Boost KAM with account-based marketing
When KAMs and Marketing partner at the account table, their customers achieve better outcomes, leading them to gain a competitive edge that sticks.
Boosting KAM results with marketing insights and economic rigor is paramount in helping current customers get to where they want to go faster, with less risk and a better ROI.
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How can Product Marketing Help Win Deals
This paper brings to the surface Valkre’s experience with many Fortune 500 companies on the critical need to enable Product Marketing with better Tech Tools. Getting the Product Marketers work on Value Props, Calculators and ROI integrated into the Tech Stack is a top tier opportunity regards winning more deals.
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There is a Hole in the Commercial Operating System
A discussion on how using Tech to help build better quantified Value Props and getting them integrated into Sales and Marketing processes can help close what Sirius Decisions research describes as a 15% Profit and 18% Revenue growth opportunity.
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Winning With Customers
Our book that poses the question, “Does your customer make more money by doing business with you?” That powerful question continues to form the basis of our focus on Quantification rigor within Value Props. In recent studies McKinsey says that still less than 5% of companies quantify value which is mind boggling given the benefit evidence.
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Gartner Research: Market Guide for Account-Planning Tools
2022 Market Guide Account Planning Tool
For the 2nd year in a row, Valkre was proud to be included in the Gartner Research, which better defines the Account Planning Technology landscape.
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Gartner Research: Market Guide for Account-Planning Tools
2021 Market Guide Account Planning Tool
Valkre is proud to be included in the Gartner Research, which helps define the Account Planning Technology landscape.
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2021 'Top Sales Tool' by Nancy Nardin
For the 2nd year in a row, Valkre was named a Top Sales Tool, by Nancy Nardin. "Because you’re looking to solve challenges, rather than memorize market categories, we've grouped this year's honorees by the type of objective they can help you achieve," Nardin said.
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2020 'Top Sales Tool' by Nancy Nardin
Valkre was named a 2021 Smart Selling Tools Inc. by Sales Tech Expert, Nancy Nardin. She previously mentioned, "You'll sell more if you can show how your offerings affect outcomes the customer cares about."
ZS Teams Up with Valkre Solutions to Enhance Its Key Account Management Offering
Global sales and marketing firm ZS is excited to announce a new partnership with Valkre Solutions, an account-based sales and marketing cloud software provider. ZS will leverage Valkre’s software to transform the effectiveness of the key account management business model within the life sciences industry.
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SAMA and Valkre Solutions Announce Technology Partnership
SAMA – the leading organization offering training, professional development and networking to strategic, key and global account managers worldwide – announced a technology partnership with Valkre to offer our SaaS platform as a key enabler for their Certified Strategic Account Manager Program.
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2015 Cool Vendor
Gartner, the world's leading information technology research and advisory company, designated Valkre as a 2015 “Cool Vendor” in CRM Applications because of our “capabilities that link go-to-market plans with marketing campaigns and with sales execution techniques.”
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