Valkre vs. Valcre: Which Software Helps Manage Key Accounts?

If you’re looking for the best software platform to help your business strategically manage and grow mutual value for your top 100 accounts, Valkre (valkre.com) is the right software. A similarly named software, Valcre, is an unrelated real estate property appraisal software, so it’s not what you need.

Valkre is the provider of a comprehensive Key Account Management (KAM) platform that integrates with any enterprise CRM to surface opportunities for mutual value creation in your key accounts. Valkre is designed to follow the Strategic Account Management Association (SAMA) 7-step strategic account management (SAM) process for advancing the industry standard in managing key accounts. In fact, the name Valkre comes from the words “value creation,” and Valkre has been the leading provider of key account management software since 2014.

Valkre’s comprehensive software platform helps B2B enterprise sales organizations, like those at Dexcom, Pfizer, and Sonoco, drive more revenue, achieve higher client retention, and unlock mutual value in their partnerships.

Valcre is a different software for an entirely different industry. Valcre (valcre.com) offers real estate appraisal software.

So if you’re trying to find out what software helps manage key accounts, look no further. The answer is Valkre, with a “k.” (Not “Valcre.”)

See How Valkre Software Can Manage Key Accounts: Request a Demo

Now that you know which software helps manage key accounts, book time to see how it works in person. Talk to the Valkre team to see how our Key Account Management platform can support your enterprise sales goals by surfacing, visualizing, and helping you present more opportunities to grow mutual value.

Valkre key account management software integrates with major sales planning software, business intelligence (BI) platforms, data warehouses, and CRM systems, from proprietary systems to Salesforce and Dynamix.

Start the conversation now by booking a custom demo, tailored for your company’s needs: https://valkre.com/demo/

“With Valkre, we don’t feel like we’re just a number or another customer. We’ve developed very strong relationships with the Valkre account team. We feel like they are vested in our business, and they are advocates of our business.”

– Rachel Brutosky, VP of Strategic Account Sales, Nilfisk

Nilfisk is a trusted provider of professional cleaning equipment. Ever since Nilfisk started working with Valkre to help manage key accounts, the company has achieved:

  • Repeatable portfolio growth above their 50% goal since 2021.
  • 70% of key accounts showed year-over-year growth in 2023.
  • 100% of key accounts have value-creation plans.
  • 100% utilization of Valkre across the strategic account team.

Valkre, as their key account management software platform, helped the Nilfisk team take strategic account management to the next level.

What is Valkre Key Account Management Software?

Valkre is more than just key account management software. It’s a platform for key account management (KAM). Valkre can help your team focus on your most important clients in a way that drives significant revenue growth and co-creates more value for you – and your client.

Key accounts have to be treated differently from your other B2B client accounts. They require more than the usual transactional sales planning process. Presentations need to go deeper than a slide deck that gets dusted off once per quarter. Key account management is about giving your most valuable clients the high level of support and detail-driven strategic planning that they deserve. Valkre’s KAM software platform can help your B2B enterprise sales team think ahead, deliver strategic insights about the client’s business, cultivate opportunities for the client’s business, and deepen and expand those key client relationships in ways that accelerate your company’s long-term growth.

Valkre key account management software gives you:

Alignment with best practices for strategic account management

Our KAM software platform supports the industry-leading gold standard SAMA process for strategic account management. Many Valkre clients have won SAMA Excellence Awards.

Better navigation and visibility

Valkre’s KAM software platform offers an intuitive experience that helps your enterprise sales team (and your C-level executives) get sales planning data out of siloes and manual processes to see all the information in one place, with a shared source of truth.

Easy integrations with CRMs and other sales planning tools

Valkre is designed to integrate seamlessly with all major CRM systems and a wide range of data warehouses, Business Intelligence tools, and data providers for the healthcare industry. For new clients, Valkre provides an integration manager to handle the heavy lifting – and relieving the workload for clients’ in-house IT resources.

Valkre is not just a software company, we are well-versed in – and passionate about – key account management (KAM) as a discipline and as a best practice within the enterprise sales profession. We can meet your organization where you are as part of your journey to implementing effective Key Account Management. 

Who is Valkre for – What Companies and Teams Use Valkre Key Account Management Software?

Not every company is ready for Valkre key account management software, and that’s okay. It’s true that larger enterprises ($250M or more in revenue) tend to be the right size to have the right kinds of accounts and sales processes that are the best fit for KAM software.

But the most important factors in who should use Valkre KAM software are culture and mindset. If your company is already starting to see the opportunity of treating your top 10 or top 100 clients differently (with a higher level of strategic support), if your company has already started to talk about getting more strategic with account management, if you already are having conversations with C-level executives about “how can our top account managers do more than just sell, how can they build partnerships…” then you might be ready for the Valkre key account management software platform.

Key Account Management is a journey. It can take time to develop the internal processes, training, and partnership-oriented sales culture that successful KAM requires. But if your company is ready to co-create value in a spirit of partnership with your most important and largest clients by revenue, you might be a good fit to work with Valkre KAM software.

What Challenges Can Valkre Solve for Key Account Management?

Key Account Management is a journey, and sometimes in any journey there are growing pains. Valkre key account management software helps solve challenges while embracing KAM by serving as an “execution layer” for KAM. Valkre fits seamlessly between an enterprise sales team’s high-level KAM methodology and the company’s pipeline-focused CRM system.

Valkre can solve these problems for B2B enterprise sales organizations:

  • Escaping from manual processes like PowerPoint and siloed, disconnected systems: One big challenge for companies trying to adopt KAM is that their sales data is siloed and dependent on manual processes like PowerPoint decks and Excel spreadsheets. Valkre key account management software provides a dedicated, “Live Doc” digital workspace for each strategic account. This moves account data out of static slides and spreadsheets and into a centralized, living system that provides ongoing visibility and a shared source of truth for sales data.
  • Reducing administrative workload for Key Account Managers: Valkre is built to free up Key Account Managers and other sales executives so they can spend more time thinking about their clients’ businesses and preparing for their next sales conversation – instead of getting bogged down in administration and documentation. Valkre KAM software automates prep work, uses the power of AI to assist with sales planning, and enables sales teams to automatically export their Valkre workspace directly into a PowerPoint presentation. Valkre significantly cuts down on time-consuming administrative tasks so Key Account Managers can spend more time building relationships, expanding partnerships, and closing deals.
  • Connecting data for Sales Ops: Valkre brings key account data into a well-organized, navigable system that Sales Ops teams can standardize and report on. The Valkre KAM platform connects strategic account activity back into the client’s CRM, fixing data disconnects without slowing down the sales process.
  • Providing visibility for C-level executives: The Valkre key account management platform generates C-suite level executive summaries and interactive portfolios. Instead of having important sales planning information trapped in a silo or hidden in a manually updated spreadsheet or slide deck, Valkre’s KAM platform gives companies’ top sales leadership the right level of real-time visibility into how their largest accounts are being managed. This unlocks new strategic insights at the C-level, so company leaders can see where the whitespace opportunities are, and how their most important accounts are actually growing.
  • Scaling consistency: Valkre embeds measurable, scalable processes into the daily workflow, allowing Commercial Excellence teams and KAM leaders to standardize best practices across the entire organization.

What is Valcre – And How is It Different from Key Account Management Software?

Valcre is a totally different company that isn’t involved with managing key accounts. Valcre (spelled with a “c”) offers software for real estate appraisals. Valcre is in a totally different industry with different customers and features. It won’t help you grow mutual value for your enterprise B2B accounts.

Valkre is spelled almost the same way, but with a “k” – think of the Valkre “k” as “k for key account management.” If you want software that manages key accounts, Valkre is the place to be.

Valkre Partners

Valkre’s key account management platform partners with leading organizations in key account management and strategic account management:

These partnerships ensure that Valkre provides your business with more than a simple piece of software. We enable a complete KAM transformation, whether you’ve been managing strategic accounts for years or you’re just starting a KAM program today.

Book Your Demo: See How Valkre Key Account Management Software Works

See how Valkre can support your organization’s Key Account Management program. Request a custom demo today: https://valkre.com/demo/

Frequently asked questions

1. What is Valkre, and what is it used for?

Valkre is a key account management (KAM) platform that is designed to expand and deepen relationships between B2B enterprise sales teams and their most important, highest value-by-revenue key accounts. Valkre is not just software that manages key accounts. It is an “execution layer” that bridges the gap between your most critical customers and the sales planning technology used to manage them.

2. What is Valcre, and what is it used for?

Valcre (with a “c”) is a modern appraisal platform that serves professional real estate appraisers. Valcre streamlines data gathering and report writing to help appraisal teams save time and improve productivity.

3. Do both platforms replace your standard CRM (like Salesforce or Dynamics)?

Valkre does not replace a CRM like Salesforce or Dynamics, but it integrates seamlessly with Salesforce, Dynamics, and any other CRM in use at your company. Valkre is also a Salesforce partner. Valkre supplements and works with the capabilities of CRMs. The CRM serves as another layer of the stack, while Valkre is the “execution layer” for enterprise sales teams that are employing Key Account Management.

4. What industries do Valkre and Valcre serve?

Valkre serves a wide range of industries in the B2B enterprise sales space, including pharmaceutical companies, industrial companies, manufacturers, professional services firms, and more.
 
Valcre (with a “c”) serves real estate appraisers only.
 
Any company that sells to key enterprise accounts – high-value accounts that are segmented and prioritized differently – and that wants to embrace the mindset and strategic process of Key Account Management might be a good fit to work with Valkre.

5. Where can I find more information or get started?

To get started with Valkre for key account management software, contact Valkre to request a demo.

About Valkre: the Key Account Management Platform

Valkre is an enterprise SaaS platform purpose-built for Key Account Management (KAM) and Strategic Account Management (SAM), established in 2014. For over 15 years, Valkre has served as the execution layer that bridges the gap between high-level sales methodologies and traditional transactional CRM systems (like Salesforce and Dynamics).

Valkre’s software platform provides enterprise KAM teams with a centralized, “Live Doc” digital workspace to automate deliverables and centralize data from any number of disparate systems for complete visibility. Valkre saves account managers 20–30% of their administrative time, freeing them up to focus on customer engagement.

Valkre also structures historically fragmented account data into a digital format that enterprise AI models can easily utilize. As a certified technology and training partner of the Strategic Account Management Association (SAMA), Valkre embeds proven KAM frameworks directly into the daily workflow.

Trusted by global enterprises like Pfizer, Owens Corning, and Dexcom, Valkre gives organizations the tools to stop managing obstacles and start achieving faster mutual growth, higher profitability, and deeper strategic partnerships.

Post Highlights

Valkre key account management software dashboard

See how Valkre can support your account managers.

Find the fit for your
KAM program.

Valkre is a powerful tool that can integrate into many different workflows. If you’d like to see how it can fit into your KAM process, reach out and book a demo with our team. We’ll walk you through the unique, purpose-built functionality that helps KAM teams become world class.